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Posted by In a city where skylines shift faster than memories, Bengaluru’s real estate story is as much about human grit as it is about urban expansion. Few people have lived this evolution as closely as Mr. Nagabushana Reddy. Over nearly three decades, his career has mirrored the city’s own transformation from dusty peripheral plots to the sophisticated, sustainability-driven vertical communities of today.
We sat down with Mr. Reddy to talk about the early days, the hard lessons of the 2000s, and the philosophy that keeps NBR Group relevant in a hyper-competitive market.
Q: Mr. Reddy, you started back in 1998. When you look back at the Bengaluru of that era, what is the first thing that comes to mind?
A: Honestly? It was a completely different world. In 1998, Bengaluru was just beginning to wake up to its own potential. The market back then was quite fragmented, very informal. We did not have these massive IT corridors or “premium clusters” like we see now.
Back then, our focus was almost entirely on plotted developments. We were trying to solve a very basic human need: providing a piece of land that was affordable, connected, and safe. There was a certain honesty to that period. It was not about luxury or “branding” yet; it was about helping families plant their first roots in the city. Those early years were my classroom—they taught me the ground realities of land and, more importantly, the value of a customer’s trust.