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Posted by NBR Group marked an important moment in its growth journey as N. Nagabushana Reddy, Founder, CEO and Managing Director, was recognized with the Visionary Founder Award as part of the Outlook Business Spotlight Achievers Awards 2025. The recognition acknowledges leaders who are shaping the future of Indian enterprise and modern urban living through consistent vision and responsible decision-making.
For Reddy, this recognition reflects a leadership approach built over time, centred on disciplined planning, long-term value creation, and a thoughtful integration of nature into urban residential development.
Over the years, under the leadership of N. Nagabushana Reddy, NBR Group has built a strong identity as a developer focused on creating premium living spaces that balance comfort, aesthetics, and long-term value. Every project is guided by a clear belief that homes must offer more than shelter. They must support well-being, connection, and a sense of belonging. This philosophy has found its most refined expression in NBR Soul of the Seasons, the group’s signature development, located in Bengaluru’s IT corridor near Sarjapur Road–Gunjur, embodies a nature-led approach to luxury living.
NBR Soul of the Seasons stands as a landmark example of biophilic living, where architecture works in harmony with the environment. Expansive green zones, open landscapes, and thoughtfully designed homes create a setting where nature is not an afterthought but a central experience. The project reflects a leadership belief that luxury should be defined not only by design and aesthetics, but by how responsibly and thoughtfully communities are planned. It demonstrates how premium residences can remain elegant while being environmentally sensitive, offering residents a calmer and healthier way of life.
The growing preference for nature specific communities has been reshaping residential demand, particularly in Bengaluru. Home buyers have increasingly sought low-density developments that allow access to greenery while remaining closely connected to the city. Located near the IT corridor, NBR Soul of the Seasons offers seamless accessibility to major employment hubs, educational institutions, and social infrastructure, making it especially relevant for discerning customers who value convenience alongside serenity.
NBR Group’s approach to development has placed strong emphasis on location strategy. Projects have been carefully positioned in growth corridors that offer long-term appreciation and ease of connectivity. This location-led planning aligns with Reddy’s focus on building in corridors that offer lasting relevance while supporting everyday livability. Proximity to the IT corridor has supported both commuting needs and investment stability, reinforcing the group’s long-term outlook.
Beyond design and location, the group has remained deeply committed to transparency, compliance, and ethical development. Clear documentation, regulatory adherence, and open communication have been integral to every stage of the home-buying journey. These principles reflect a leadership focus on credibility and accountability as essential foundations for sustainable growth, strengthening customer trust in a market where reliability is a key differentiator.
The emphasis on premium residences for discerning customers has extended to construction quality, materials, and finishes. Each home has been crafted to reflect durability, refined design, and lasting appeal. At NBR Soul of the Seasons, this attention to detail is evident across planning, spatial layouts, and community amenities, ensuring that the development continues to hold value well beyond possession.
East Bengaluru’s emergence as a preferred residential destination has further supported this vision. With ongoing infrastructure upgrades and an expanding corporate presence, the region offers a balance of opportunity and livability. NBR Group’s developments in this corridor align with the future direction of the city, bringing together accessibility, nature, and thoughtful urban design.
Industry observers have increasingly noted that real estate organizations shaped by sustainability-led thinking and customer centric planning are setting new benchmarks. The recognition at the Outlook Business Spotlight Achievers Awards 2025 acknowledges the leadership-led approach that has guided NBR Group’s journey and informed developments such as NBR Soul of the Seasons, where luxury is defined by space, environment, and peace of mind.
The recognition also reflects the collective contribution of the NBR Group team. From planning to execution, teams across functions have remained focused on quality, timelines, and customer expectations, translating long-term vision into outcomes on the ground.
As NBR Group moves forward, the direction remains clear. To continue creating premium living spaces rooted in nature. To expand biophilic communities that enhance everyday well-being. To develop projects near key IT corridors that support accessibility and long-term value. And to deliver residences that align with the expectations of a discerning and forward-looking audience.
Looking ahead, N. Nagabushana Reddy continues to focus on building communities defined by responsibility, longevity, and relevance. With NBR Soul of the Seasons setting a strong benchmark, NBR Group continues to shape residential environments that balance elegance, sustainability, and long-term value, reinforcing its position in India’s evolving real estate landscape.