{"id":1679,"date":"2026-01-21T07:25:38","date_gmt":"2026-01-21T07:25:38","guid":{"rendered":"https:\/\/www.nbrgroup.in\/blog\/?p=1679"},"modified":"2026-01-21T07:25:38","modified_gmt":"2026-01-21T07:25:38","slug":"bengalurus-sarjapur-road-emerges-as-premium-housing-hotspot-as-nbr-group-posts-rs-175-crore-sales","status":"publish","type":"post","link":"https:\/\/www.nbrgroup.in\/blog\/bengalurus-sarjapur-road-emerges-as-premium-housing-hotspot-as-nbr-group-posts-rs-175-crore-sales\/","title":{"rendered":"Bengaluru\u2019s Sarjapur Road emerges as premium housing hotspot as NBR Group posts Rs 175 crore sales"},"content":{"rendered":"\n<h3>The project, spread across about 9.17 acres, offers 3BHK residences. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft.<\/h3>\n\n\n\n<p>Bengaluru\u2019s Sarjapur Road emerges as premium housing hotspot as NBR Group posts Rs 175 crore sales<\/p>\n\n\n\n<ul><li>NBR Group sold Rs 175 crore worth of homes at its Mullur Sarjapur Road project<\/li><li>Premium housing demand in East Bengaluru rose in Q4 2025, prices up 8\u201312%.<\/li><li>Sustainable projects with open spaces have higher absorption rates<\/li><\/ul>\n\n\n\n<p>Premium housing demand in Bengaluru\u2019s eastern corridor continued its upward trajectory in the October\u2013December 2025 quarter. Bengaluru-based NBR Group recorded sales of approximately Rs 175 crore during the period at its flagship project \u201cNBR Soul of the Seasons\u201d in Mullur off Sarjapur Road.<\/p>\n\n\n\n<p>Market observers said that the sales performance coincides with broad-based price appreciation in Bengaluru\u2019s residential market, where average apartment values across key micro-markets have risen an estimated 8\u201312 percent year-on-year (YoY) in 2025.<\/p>\n\n\n\n<p>Core technology corridors such as Sarjapur Road, Outer Ring Road and Whitefield have consistently outperformed city averages due to strong end-user demand and improving infrastructure.<\/p>\n\n\n\n<p>Analysts said that at Sarjapur Road specifically, premium projects have seen prices in the Rs 7,000\u2013Rs 10,000 per sqft range, compared with citywide averages of around Rs 6,000\u2013Rs 7,000 per sqft, underscoring the micro-market\u2019s growing importance among homebuyers.<\/p>\n\n\n\n<p>NBR Soul of the Seasons, spread across about 9.17 acres, offers three-bedroom residences, large open landscapes and sustainability-oriented design. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft, the company said.<\/p>\n\n\n\n<p>Industry data indicates that sales registered above Rs 1 crore in Bengaluru accounted for nearly 30\u201335 percent of total transactions in Q4 2025, up from about 25 percent a year earlier, reflecting a broadening base of affluent buyers.<\/p>\n\n\n\n<p>The project offers 594 units across four residential towers between 22 and 26 storeys. The project also offers sustainability elements such as solar-ready systems, water bodies, sky decks and interconnected green corridors. Nearly 88 percent of the project area is green and open spaces, the company said.<\/p>\n\n\n\n<p>\u201cCrossing Rs 175 crore in sales for \u2018NBR Soul of the Seasons\u2019 project is a significant milestone and reflects the trust homebuyers have shown in the project\u2019s design, execution quality and long-term value proposition,\u201d said, Nagabhushana Reddy, founder and managing director, NBR Group.<\/p>\n\n\n\n<p>Industry experts said the Sarjapur Road-Gunjur micro-market continues to benefit from its proximity to major IT parks, corporate campuses and improved road connectivity, making it one of Bengaluru\u2019s most preferred investment and end-user destinations.<\/p>\n\n\n\n<p>Market observers said that projects with larger layouts, open spaces and sustainability features are not only commanding price premiums but also seeing higher absorption rates.<\/p>\n\n\n\n<p>They said that developers betting on experience-led, future-ready homes are expected to sustain the traction seen in the premium segment in 2026.<\/p>\n\n\n\n<p>You can read the full article here :<a href=\"https:\/\/www.moneycontrol.com\/news\/business\/bengaluru-s-sarjapur-road-emerges-as-premium-housing-hotspot-as-nbr-group-posts-rs-175-crore-sales-13776431.html\" target=\"_blank\" rel=\"noreferrer noopener\">Bengaluru\u2019s Sarjapur Road emerges as premium housing hotspot as NBR Group posts Rs 175 crore sales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The project, spread across about 9.17 acres, offers 3BHK residences. Ticket prices start from Rs 1.64 crore onwards to Rs<\/p>\n","protected":false},"author":1,"featured_media":1677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sarjapur Road Emerges as Premium Housing Hub as NBR Group Posts \u20b9175 Crore Sales | Bengaluru Real Estate<\/title>\n<meta name=\"description\" content=\"Discover how Sarjapur Road in Bengaluru has become a sought-after premium housing hotspot with NBR Group\u2019s NBR Soul of the Seasons achieving \u20b9175 crore in sales, driven by strong buyer demand, strategic location, and rising property values in the eastern corridor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nbrgroup.in\/blog\/bengalurus-sarjapur-road-emerges-as-premium-housing-hotspot-as-nbr-group-posts-rs-175-crore-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarjapur Road Emerges as Premium Housing Hub as NBR Group Posts \u20b9175 Crore Sales | Bengaluru Real Estate\" \/>\n<meta property=\"og:description\" content=\"Discover how Sarjapur Road in Bengaluru has become a sought-after premium housing hotspot with NBR Group\u2019s NBR Soul of the Seasons achieving \u20b9175 crore in sales, driven by strong buyer demand, strategic location, and rising property values in the eastern corridor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nbrgroup.in\/blog\/bengalurus-sarjapur-road-emerges-as-premium-housing-hotspot-as-nbr-group-posts-rs-175-crore-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Real Estate Insights &amp; Updates | NBR Group Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T07:25:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nbrgroup.in\/blog\/wp-content\/uploads\/2026\/01\/fom-ancient-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nbrgroup.in\/blog\/#organization\",\"name\":\"Real Estate Insights &amp; Updates | NBR Group Blog\",\"url\":\"https:\/\/www.nbrgroup.in\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nbrgroup.in\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nbrgroup.in\/blog\/wp-content\/uploads\/2021\/07\/cropped-logo.png\",\"contentUrl\":\"https:\/\/www.nbrgroup.in\/blog\/wp-content\/uploads\/2021\/07\/cropped-logo.png\",\"width\":250,\"height\":50,\"caption\":\"Real Estate Insights &amp; Updates | NBR Group Blog\"},\"image\":{\"@id\":\"https:\/\/www.nbrgroup.in\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nbrgroup.in\/blog\/#website\",\"url\":\"https:\/\/www.nbrgroup.in\/blog\/\",\"name\":\"Real Estate Insights &amp; Updates | NBR Group Blog\",\"description\":\"Explore real estate trends, tips, and property news. 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